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Mexico fifth in the world of Facebook users

October 13, 2012

Facebook founder and CEO Mark Zuckerberg announced last week that the social networking site had reached a staggering one billion users – nearly one seventh of the world’s population.

With 38.8 million people signed up, Mexico is currently the country with the fifth most Facebook users on earth. This represents 34.5 percent of the population of Mexico.

Facebook said it reached the one-billion-user milestone on September 14. The latest statistics from Social Bakers show the United States has the largest presence on Facebook, with 167.8 million users. Brazil (59.5 million), India (59.2) and Indonesia (49.7) follow, with Mexico coming fifth ahead of the United Kingdom (33.1).

The number of Facebook users in Mexico has shot up by 5.7 million in the last six months alone. The split of male and female users in Mexico is exactly 50/50 and the largest age group is from 18 to 24, comprising 17.5 million users.

With 6.2 million likes from Mexican users, Tapatio rock band Maná is the most popular fan page in the country. Cinepolis is the most popular brand, with 2.4 million likes, followed by Blackberry Mexico with two million and Starbucks Mexico with 1.9 million.

Horror sequel Paranormal Activity 2 is the most popular movie listed on users’ profiles in Mexico, with 2.9 million likes. Guadalajara-born soccer star Javier “Chicharito” Hernandez has the most popular sports page with 2.5 million fans.

Facebook is by far the world’s most popular social network, followed by micro-blogging site Twitter. Among the most popular alternatives are Pinterest, LinkedIn, Tagged, Google+, MySpace and Orkut.

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