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Mexican brands mock Trump: ‘There’s a common sense he’s our enemy’

October 18, 2016
Mexico's Ilegal Mezcal put up posters emblazoned with the slogan: ‘Donald eres un pendejo’ (Donald you’re an asshole).

Mexico’s Ilegal Mezcal put up posters emblazoned with the slogan: ‘Donald eres un pendejo’ (Donald you’re an asshole).

When a group of young Mexicans began selling “I support Donald” T-shirts to people on the streets of Los Angeles last month they drew reactions of anger and disbelief from many passersby.

The joke was on the buyers. As temperatures rose a clown nose appeared on the Republican presidential candidate and the wording on the shirts changed, crossing out “I support” and leaving “El Que Lo Lea,” which translates to “whoever reads this” but is a nod for any Mexican Spanish speaker to the popular phrase: “Whoever reads this is an asshole.”

The prank was part of a viral marketing campaign by the Mexican craft brewery Cucapá, with the sales destined to fund free beer giveaways and a big party in Mexico City.

Cucapá’s stunt was the latest in a series of advertising campaigns by Mexican businesses that have mocked and criticised the Republican candidate for his racist rhetoric.

Mario García, the Cucapá founder, said the company came up with the idea after Trump’s surprise visit to Mexico in August. Upon returning to the US, Trump triumphantly proclaimed: “Mexico will pay for the wall, 100%. They don’t know it yet, but they’re going to pay.”

Click here to read this article in full at The Guardian. 

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